CP: Hello Vida, why don’t you begin with a little about yourself and your designs.

VM: My name is Vida Mahimbo I originally come from Tanzania, I launched my collection called Kanga Jeans at Africa Fashion Week NY in July 2010

CP: So what are Kanga Jeans?

VM: Kanga jeans is a very popular fabric originally from Tanzania and it’s a fabric that normally younger women cant wear. It’s a piece you wrap yourself with.

CP: So what is it about the Kanga Fabric that inspired you?

VM: It’s beautiful, it has lots of very strong colors and I thought let me try and put it on denim in a cut that younger women would be happy to wear.

CP: So you basically kept the traditional prints then?

VM: I did the same prints in denim with a piece of elastine so that it can be very stretchy and cover the bodies of women very well.

CP: You have established a presence outside of Africa as well and have shown in European countries like Italy, is this something you plan to continue?

VM: This is my goal to bring my designs to everybody in the world, that’s why I came up with my brand .

My designs always have my logo on it “Vida Mahimbo” to create the brand name the same way the big designer like Armani and Coco Chanel do.

CP: How important is this branding process in terms of building your visibility as a designer?

VM: It’s important so at least I can be recognized anywhere in the world. When you see my symbol you always know that it’s coming from Africa

CP: So you have a global mission then?

VM: I’m trying to combine and focus not just on African women, so I’m doing African prints in European and modern cuts so I can catch African people, European people, Chinese, and people all over the world.

CP: Thank you so much Vida

VM: You’re welcome, it was a pleasure.

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